Top 3 Challenges of Social Media Content Marketing

The world gets smaller as connectivity and collaboration grow larger.

People have the ability to engage and interact with one another like never before in the history of mankind. 

'One-to-One', 'One-to-Many', 'Many to Many' in real-time. 

This always on global marketplace brings with it, its own set of challenges. 

Challenge #1.  All people are unique. 

Each one has a lock with a unique key to open their minds or their hearts or when it comes to buying, their wallets.

Any sales professional will tell you that the key to winning business is in developing an authentic relationship with the prospect and the key to keeping business is maintaining and growing a relationship with the customer.  People tend to tolerate product or service short-comings when working with a trusted "friend" much more readily than they would when working with someone to whom they felt no emotional connection.

The initial business to consumer, business to business one-way content distribution models introduced into the social media marketplace are no longer effective. As a result, social engagement and interaction models are evolving to meet the needs of this diverse audience of unique individuals.

Challenge #2.  Content reigns supreme.

The internet opens the doors of online businesses 24-hours a day to hungry consumers of content, content, and more content.

Because everyone absorbs information differently (and with a global marketplace - use varying native languages) the content is desirable in all forms: written, audio, images, video and more and more, live interaction and social engagement. 

Businesses and the individuals supporting them can quickly become a slave to content development in order to feed the insatiable appetite of their ever growing audiences. 

That's only half the problem. 

Once the content is developed - businesses must insure that the consumers of that content know that it is "hot" off the proverbial stove and implement consistent and effective processes to distribute and manage it. The content has no value unless it is consumed and all the efforts of those so diligently developing it are wasted.

Challenge #3.  Time is a finite resource.

There are only 24-hours in each day.  Time is the most valuable resource and it cannot be purchased.  Successful and profitable organizations must implement efficient processes and systems for content development, distribution and social engagement that include automation, predictive timing, reporting, analysis, management, and continuous improvement.  Those organizations that do not have the resources in house to allocate the necessary time are reaching out to experts to fill in the gaps.  The time challenge shifts to managing the various resources performing the activities on behalf of the organization and ensuring that the measurable expected results are being delivered.

What is your greatest social media content marketing challenge?